Impact Nation is also known as the Relias User Conference. This year’s conference was for more than just Relias customers; it’s grown into a conference for all who are involved in staff education. On top of Relias LMS training, the conference offers training on blended learning, on-boarding, employee development, leadership, communication and industry trends.
ikonic was tasked with designing and developing a digital platform for marketing future conferences. The platform needed to be tightly integrated with the existing relias.com content management system but required its own, unique design aesthetic. Relias also needed the same flexible page-building tools they were accustomed to using on their primary marketing website.
Collaborating with Relias' marketing team we built a strategy around a clearly defined goal: to increase year-over-year attendance for the Relias user conference: Impact Nation. We created simple wireframes and interactive prototypes to demonstrate the site architecture and define the customer journey. These creative exercises also ensured both Relias and ikonic understood how we would measure and validate the motivations and intentions of each site visitor.
ikonic then designed a user interface that would differentiate the conference platform while remaining true to Relias' established brand standards and other digital properties. After a full assessment of Relias' platform requirements we decided to build the conference website as an extension of the existing relias.com website.
Leveraging Relias' existing Hubspot COS build meant we could take full advantage of the complete Relias technology stack. We could replicate the same administrative workflow that Relias staff were were already familiar with for updates to the conference website.
The new site required ikonic to build a completely new template architecture including more than a dozen templates to define conference page layouts, resources, and flexible modules.
Built on the powerful Hubspot COS this site will continue to scale up with new and evolving business needs. Hubspot COS also provides the same powerful analytics, marketing, and sales tools Relias depends on for their primary website.
For past conferences,
The existing relias.com admin workflow ensured
The conference site launched several months in advance of the event. Our custom administration tools were used throughout the year to publish up-to-date news and registration information leading up to the event. During the conference, the site was used as a reference hub for attendees needing a quick glance at the session schedule or a chance to read up on the session speakers they were about to hear.
Impact Nation is a conference for all who are involved in staff education, improving patient care, and outcomes, and assessing and nurturing staff care.