Design Process

At ikonic we utilize design thinking and design sprints to decrease risk and bring ideas to life through a collaborative process of ideation, prototyping, testing, and iteration aimed at improving customer experiences across brand interactions.

Design Thinking Illustration

Aesthetically Beautiful, Intelligently Crafted.

The best design is one which stays true to the expression of a brand’s values and delights users all the while solving thorny problems. 

Get it right and you’ll find the results are phenomenal.  Recently, we helped transform the way organizations develop products, services, processes, and strategy with Design Thinking:

  • How can a collaboration tool be rebuilt to foster community participation?
  • What are the 'must have' product features in a fleet management app?
  • How might we redesign a website platform to generate leads?
  • How might we use space and interaction in a car dealership to promote transparency and trust?
  • How can an e-commerce checkout process be shortened to 3 steps?
  • What marketing strategies should we pursue?
Design Workflow Illustration

A Design Process That Is Fast & Offers Valuable Insight.

To produce consistent results you need to know what you’re working with and you need to hear from the people you are designing for. We help embed Design Thinking into your organization to uncover your customers' behaviors, motivations, and preferences. We use these insights to form creative solutions that inspire loyalty and achieve ambitious business goals. 

  • Ideation
  • Prototyping
  • Testing
  • Customer Experience Strategy
  • UX audit & analysis
  • UX design sprints
  • UX Training
Design Goals Illustration

When We Say Design We Mean Business.

Our design is found in some of the most recognizable companies in the world. Over the past 10 years, we have merged creativity, design, research, and consulting to help organizations deliver a positive customer experience and achieve tangible business results.

Un-Cork Design Process

Recent posts from our Un-Cork blog. We bring you the latest marketing news and insights through this curated view of our expertise. 

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