While most marketers understand the value of lead capturing, lead nurturing, campaign programing, and ROI reporting, they often struggle to operationalize these processes. At ikonic, we partner with your team to do just this. We help organizations with campaign strategy, training, and advanced development.
We help organizations transcend the traditional silos of sales and marketing teams by integrating technologies and custom workflows to help connect cross-functional departments. We leverage common revenue goals and look at your current operations to provide technology recommendations like CRM, marketing automation, content management system, and more.
Customer research and journey mapping help identify the marketing channels to pursue while informing ways to address and align messaging across all digital channels. Campaigns should segment potential customers across a number of dimensions including demographics, activities, length of engagement and interests, and serve content based on prospect behavior and intent. Reliable reporting at each phase of the marketing and sales funnel provides necessary accountability as well as insights that will strengthen future marketing strategies.
We tailor our training to suit the needs of each team, providing a combination of fundamental and advanced learning. We'll help you understand how all the tools fit together, learning inbound marketing best practices, and processes needed to execute your next campaign.
At ikonic, we firmly believe that execution is more than skin deep. We leverage APIs and integrate systems to expose consumer insights and inform usability enhancements. Integrating these systems requires skills, experience, and a vision - and lots of QA. That's what we do.
Our latest client work related to marketing solutions.
We have deep digital roots with years of experience in diverse marketing technologies.