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The latest news and articles from ikonic

The 3 most common UX Maps

Experience maps, customer journey maps, and service blueprints represent different processes and goals, yet their purpose is to align the customer experience with business initiatives, yielding opportunity and insight into innovative products and services. They are a means to engaging interdisciplinary team conversation and establishing common ground. This article is an overview of the three most common experience mappings you will likely see, and when to use which:

Experience Maps
We begin projects looking at the big picture, so let's discuss experience maps. An experience map is a visualization of an entire end-to-end experience that gives teams perspective and understanding of different touchpoints and challenges of their customers. Experience maps are not linked to a specific product or service and move discussions toward the desired outcomes people seek. These types of diagrams offer a more holistic perspective (than a customer journey) of the human experience with a brand and fundamentally recognize that people interact with many products and services from a multitude of providers in many situations which is increasingly crucial as products and services become connected with each other.

Customer Journey Map
Customer journey maps focus on a specific customer’s interaction with a product or service. Like experience maps, customer journeys are chronological and used for understanding and addressing customer needs and pain points. For example, we worked with a SaaS company to better understand it's customer support experience. By focusing on one specific segment (open ticket through resolution), we were able to determine customer journey touchpoints that caused pain or delight.

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Identify Prospects Who Are Ready To Buy

Brands are missing out on the one metric that will help them identify the prospects who are ready to buy.

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The Evolution Of Marketing Through CX

Marketing is both expanding and evolving as consumers continue to place a higher value on the experience they have with a company. We are creating more experience design strategies than ever and executing experience design patterns across digital channels. These responsibilities often include:

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Experience Design Strategy: A North Star Approach

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees.

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Consumer Marketing Technology

We place advanced technologies at the centerpiece of a wider marketing operation and work within the overall marketing structure to deliver timely, connected experiences. Why should you care? Because your marketing needs to achieve lofty business goals.

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As Above, So Below The Fold

In case you forgot..."the fold" is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view.

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Predictive Marketing: Out of Reach For Many

Do you know what predictive analytics is? You probably do, but if not, it's a process for breaking down vast amounts of data and science to predict which marketing actions have a high probability to succeed and which are likely to fail. It seems complicated and a bit overwhelming. Let’s face it, we’re not all data scientists.

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Beyond the Blog: Wordpress in the Real World

Rooted in blogging, WordPress is most commonly used for simple publications - with about half of all WordPress sites hosted on the free wordpress.com service. But with a staggering 20% of the internet built on WordPress it is likely you are using far more WordPress sites than you realized - and not just blogs.

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Seven steps to successful content marketing

Content marketing has unquestionably emerged in the last couple of years as one of the hottest topics within the spheres of digital marketing, and this is borne out by the fact that newer technology enables a deeper understanding of your customers while allowing you to create more valuable relationships with your most valued customers. So you might be asking what is content marketing? Content marketing is a strategy for attracting and retaining customers by creating content that engages, assists, or informs clearly defined target audiences. Below are 7 steps to improve your content marketing efforts.

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Making the Most of Social Media

The Biggest Keys to Building Brand Awareness

Done right social media can be a powerful, lead-generating tool for your business. Even traditional channels don't deliver this kind of brand awareness, not to mention open dialogue. Social media removes the barriers between you and your customers. Each and every time a customer likes, posts or shares your company's story via social media, there's an opportunity to further drive the conversation, extend your reach and build valuable trust, which gives people even more reason to talk about – and ultimately buy – your products and services.

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Optimization That Drives Consumers

What's the absolute, hands-down best way to influence an online or in-person purchase? A website that's perfectly personalized and optimized, of course – a site that lets users browse, explore and discover. But how exactly do you measure that effect?

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SEO and Social - Can't have one without the other

As with many disciplines embedded in digital, SEO is ever changing. In the last decade, Google released more than 35 major updates, requiring marketer's to make significant changes to their content and SEO strategy . Aside from black hat techniques (not recommended), no one tactic is proven to produce notable search results on their own. Instead, today’s search marketing means strategies, tactics, and tools must work together, iteratively. 

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Before You Sign the SaaS Contract...

There are thousands of products that promise to elevate your marketing game. While we have yet to try them all, ikonic has invested thousands of hours testing and integrating many of the popular SaaS tools that organizations use to conduct business. So why do we constantly test and learn? Well, we must provide informed decisions to our clients and we like to learn about stuff that improves the customer experience.

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A Flexible, User-Focused Design Process

Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several keys you should consider on your way to success: 

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CMS Showdown: Drupal Vs. Wordpress

At ikonic, we are focused on delivering the latest technology. When we recommend a content management system (CMS) for your company we identify the solution that will deliver results while considering how it applies to your unique business or marketing needs. Below is a comparison of two of the most popular, open-source content management systems: Drupal and WordPress. We break down key features and functionality to illustrate the benefits of each platform and give you insight into how each could benefit your organization.

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You Didn't Know These Sites Were Built On Drupal

Drupal makes up a mere 2% of the internet (5% of sites built on a content management system), but a growing number of organizations are turning to the content management system (CMS) for its powerful, secure, and flexible code base. This includes fortune 500 companies and start-ups alike. 

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Finding Opportunities in Open Source Technology

Evaluating software and services to use within your organization can be difficult. Whether you are looking for a product to form the foundation of your business or a tool to help your team perform more efficiently, you will likely find both open source and proprietary options in the marketplace. But when should you choose an open source solution over a closed ecosystem? When the list provided here rings true for your situation its a good sign you should choose the open source option.

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A Fresh Look At Our Marketing Automation Workflow

While most marketers understand the value of lead capturing, lead nurturing, campaign programing, and ROI reporting, they often struggle to operationalize these processes, which is why it's critical to partner with a qualified Marketing Automation consultancy who considers the entire customer experience. In this light, ikonic helps organizations with Campaign Development, Training, and Advanced Development.

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