A Flexible, User-Focused Design Process

Written By: Wes Herzik
Published On: May 1, 2017

Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several keys you should consider on your way to success: 


We begin by listening to you. We use your goals to identify technical requirements while assessing various technologies to help reach your objectives. We also get familiar with your end-users, analyzing existing insights to propel our work forward. Our discovery phase includes, but is not limited to:

  • Strategic Planning & Project Roadmap
  • Goal Prioritization & Clarification
  • Customer & Competitive Research
  • User Personas & Journey Mapping
  • Content Audit & Site Mapping
  • Information Architecture
  • Creative Brief


In this phase, we take our thorough understanding of your customers and begin planning the a. We continue to discover and define, and invent and clarify as we apply our learnings. Depending on the problem to be solved, we present mood boards, concepts, and iterations.

  • Design Brainstorming
  • Wireframes / Design Concept
  • Create & Test Low/High Fidelity Prototypes
  • UI Behavior Specification
  • Detailed Design Specification


With a solid plan in place, design and technology merge. ikonic's technical capabilities include client and server side development, content management systems, e-commerce, and rich internet application development.

  • Programming
  • Web Development (Highly Skilled in Drupal and Wordpress)
  • Server Development
  • Web & Mobile Application Development
  • Brand Experience Integration
  • Social Media Integration (Facebook Apps, Twitter, LinkedIn, YouTube)


Check and double check. When in doubt, check again. It's always essential to review your work and run important safety checks before launch. Through ikonicHub our clients collaborate and and assess work before it is launched. Also consider:

  • Launch Management
  • Systems Integration
  • Quality Assurance and Final Check
  • Integration with new and existing technological systems


Connect. Converse. Cultivate. Having created content with specific people in mind, we analyze visitors based on the type of content they access during their visits. We also guide that growth, by continuously evaluating the effectiveness of the site build, increasing your ROI.

  • Tracking Analytics
  • Targeted experiences for every customer
  • Goal Assessment & Refinement
  • Testing (A/B, Split, Multi)
  • Future Enhancements
  • Social Media Reporting