Making the Most of Social

Written By: Wes Herzik
Published On: May 2, 2017

The Biggest Keys to Building Brand Awareness

When used correctly, social can be a powerful, lead-generating tool for your business. Even traditional channels don't deliver this kind of brand awareness, not to mention open dialogue. Social removes the barriers between you and your customers. Each and every time a customer likes, posts or shares your company's story via social, there's an opportunity to further drive the conversation, extend your reach and build valuable trust, which gives people even more reason to talk about – and ultimately buy – your products and services.

Simple Strategy

To start, key team members should get together and brainstorm strategies that will meet your broader business goals. Those conversations should include everything from tactics to target audiences to the competition. Sometimes a social business plan can grow your business, or a social policy may be needed to outline general guidelines and rules. Even a quick and effective social campaign can generate more leads. If you make social work for you, you will reach your business goals.

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Create The Conservation

Don't be fooled – just having a social presence alone won't generate measurable success. The key to a successful social campaign is creative, engaging content that starts conversations – conversations that can be monitored and measured using advanced and integrated analytics.

Next Level Integration

Got apps? Find ways to ID – and build – all the social apps you'll ever need. Need a robust social network? There's ways to grow that base, too, from Facebook to YouTube to Twitter. Then, integrate those tools to meet your specific needs. That gives you, the client, ownership, a big bonus when it comes to security and more.

Cash In On That ROI

Believe us: it's not just another useless buzzword. Social can – and should be – held to the same standards as all the other tools marketers use. In other words, it should garner result you can touch, see and feel. If you build smart, meaningful social programs that are tied to specific goals, they'll drive your business forward, while performance metrics measure a campaign's effectiveness along the way. Make no excuses, no apologies, just get results.