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Experience Design Strategy: A North Star Approach

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees.

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Seven steps to successful content marketing

Content marketing has unquestionably emerged in the last couple of years as one of the hottest topics within the spheres of digital marketing, and this is borne out by the fact that newer technology enables a deeper understanding of your customers while allowing you to create more valuable relationships with your most valued customers. So you might be asking what is content marketing? Content marketing is a strategy for attracting and retaining customers by creating content that engages, assists, or informs clearly defined target audiences. Below are 7 steps to improve your content marketing efforts.

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A Fresh Look At Our Marketing Automation Workflow

While most marketers understand the value of lead capturing, lead nurturing, campaign programing, and ROI reporting, they often struggle to operationalize these processes, which is why it's critical to partner with a qualified Marketing Automation consultancy who considers the entire customer experience. In this light, ikonic helps organizations with Campaign Development, Training, and Advanced Development.

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