UX Design Process from 10,000 feet
Published On: May 1, 2017
Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several steps to consider on your way to success and this article will touch on some of the familiar phases:
Use your goals to identify technical requirements while assessing various technologies to help reach your objectives. Get close to your end-users, speaking with and analyzing existing insights to propel your work forward. A typical Discovery phase includes:
- Strategic Planning & Project Roadmap
- Goal Prioritization & Clarification
- Customer & Competitive Research
- User Personas & Journey Mapping
- Content Audit & Site Mapping
- Information Architecture
In this phase, take your thorough understanding of your customers and begin diagramming the experience. Continue to discover, define, invent and clarify as you apply learnings. Depending on the problem to be solved, the output are diagrams, concepts, or prototype.
- Wireframes / Design Concept
- Create & Test Low/High Fidelity Prototypes
- UX Behavior Specification
With a solid plan in place, design and technology merge. Technical capabilities include client and server side development, content management systems, e-commerce, and rich internet application development.
- Web Development (Highly Skilled in Drupal and Wordpress)
- Server Development
- Web & Mobile Application Development
- Brand Experience Integration
- Social Integration (Facebook Apps, Twitter, LinkedIn, YouTube)
Check and double check. When in doubt, check again. It's always essential to review your work and run important safety checks before launch. Also consider:
- Launch Management
- Systems Integration
- Quality Assurance and Final Check
- Integration with new and existing technological systems
OPTIMIZE & GROW
Connect. Converse. Cultivate. Having created content with specific people in mind, analyze visitors based on the type of content they access during their visits. Guide that growth, by continuously evaluating the effectiveness of the site build, increasing your ROI.
- Tracking Analytics
- Targeted experiences for every customer
- Goal Assessment & Refinement
- Testing (A/B, Split, Multi)
- Future Enhancements
- Social Reporting
Tested: Our Favorite Prototyping Tools Reviewed
These four prototyping tools are doing some heavy lifting for experience designers. Our design team put them to the test to decide which tool would most enhance our workflow. We love software that helps us work more efficiently while improving the outcome of our efforts and all of these tools have the potential to do just that.
The Evolution Of Marketing Through CX
Marketing is both expanding and evolving as consumers continue to place a higher value on the experience they have with a company. We are creating more experience design strategies than ever and executing experience design patterns across digital channels. These responsibilities often include:
Experience Design Strategy: A North Star Approach
The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees.