UX Design Process from 10,000 feet

Written By: Wes Herzik
Published On: May 1, 2017

Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several steps to consider on your way to success and this article will touch on some of the familiar phases:

DISCOVER 

Use your goals to identify technical requirements while assessing various technologies to help reach your objectives. Get close to your end-users, speaking with and analyzing existing insights to propel your work forward. A typical Discovery phase includes:

  • Strategic Planning & Project Roadmap
  • Goal Prioritization & Clarification
  • Customer & Competitive Research
  • User Personas & Journey Mapping
  • Content Audit & Site Mapping
  • Information Architecture
  • Brief

CREATE 

In this phase, take your thorough understanding of your customers and begin diagramming the experience. Continue to discover, define, invent and clarify as you apply learnings. Depending on the problem to be solved, the output are diagrams, concepts, or prototype.

  • Sketching
  • Wireframes / Design Concept
  • Create & Test Low/High Fidelity Prototypes
  • UX Behavior Specification

BUILD 

With a solid plan in place, design and technology merge. Technical capabilities include client and server side development, content management systems, e-commerce, and rich internet application development.

  • Programming
  • Web Development (Highly Skilled in Drupal and Wordpress)
  • Server Development
  • Web & Mobile Application Development
  • Brand Experience Integration
  • Social Integration (Facebook Apps, Twitter, LinkedIn, YouTube)

DEPLOY 

Check and double check. When in doubt, check again. It's always essential to review your work and run important safety checks before launch. Also consider:

  • Launch Management
  • Systems Integration
  • Quality Assurance and Final Check
  • Integration with new and existing technological systems

OPTIMIZE & GROW 

Connect. Converse. Cultivate. Having created content with specific people in mind, analyze visitors based on the type of content they access during their visits. Guide that growth, by continuously evaluating the effectiveness of the site build, increasing your ROI.

  • Tracking Analytics
  • Targeted experiences for every customer
  • Goal Assessment & Refinement
  • Testing (A/B, Split, Multi)
  • Future Enhancements
  • Social Reporting